Mobile Union was at its core an established and successful Chinese company looking to tap into the U.S. market as a small startup. They hired me to take on many roles — artist, graphic designer, web designer, content creator, etc. — but in this project I took on package design and rebranded their existing products (colored pencil sets) to appeal to the American taste.
The new design resulted in significantly increased sales on Amazon and led to the opening of a Shopify site, which I designed and administered and for which I created content.
Photos of the finished product:
